![]() That’s why joining search directories is helpful, doing SEO and running Facebook and Google Ads can give you an easy boost of discoverability. ![]() You want to be easily accessible to your clients so that they can reach out to you with ease. If you have some space on your website, you must include testimonials, videos and other types of social proofing that confirms that your coaching is working well with people.Ī certification in your coaching niche could give you the added benefit of building more credibility. This the main reason why a lot of customers these days rely on reviews, ratings and testimonials. Usually, people hate to brag about themselves, but not bragging what you are good at is also a great disservice to your clients. That is what will make your dream clients say “ Yes, he’s the right person for me “ The way he positions himself in all categories is very different, and that’s what makes people attracted to him the most because they can relate to him on a very personal level in all types of content. If you have multiple offerings on yours or other websites, say multiple stores across the internet, then they’d be able to connect with you better.įor example, there is a coach who sells multiple courses across categories of wealth, health, relationships, and other categories. When a reader sees these kinds of terminologies being used to address while speaking to them they tend to spend more time on your content, and will eventually buy more from you. Because when you address people in a one on one format, they will start paying attention to what you’ll have to say. Whenever you write and address anything, or any client facing communication, you should address it in you and I terms. Tip: Try to name your website as a coaches name, because people hire coaches not companies to address their own issues. ![]() The main reason is that people usually search for coaches in their local area because they want to have someone who they can engage with on a personal one on one basis. So when someone looks for a business coach in Berlin in Germany they will see the name Sai Blackbyrn coming on top of everything. “Business Coach, Sai Blackbryn, Berlin, Germany “ Like an example which I use in my long-tail case. What you can do is if you write sort of verbiage, your discoverability will increase on the search engines and more people will come to you.įor example, you can use keywords, especially long-tail phrases, and location to get some inbound traffic to your web pages. Whenever you write, you have to write for the sake of search engines like Google and Bing. ![]() You can get your coaching bio written in the smartest possible manner, but if people can’t discover it or find it, then it is of no use. Image taken from Quick things to keep in mind while devising your coaching bio 1. That’s why I want to take this opportunity to help you all in nailing this process. Not only that but even for some of the most experienced coaches, it can be a daunting task. I had to go through that phase as well where I messed up a lot of things and attracted a lot of clients.Īnd eventually, I had to go through this TRIAL and ERROR method because of which I had to go through a lot of low paying and unreliable clients which were not really aligned with my style of coaching.īut in this post, I am writing about how you can NAIL the right sort of coaching bio in ONE time so that you don’t have to go through the same trial and errors that I have to do, in order to make a significant mark in your coaching niche. I mean all world-class coaches have gone through that phase. Learn all about how to build your coaching business by signing up for my launchpad here.)įor someone who is just starting as a new coach, I know how scary it can be to write their own coaching bio. (Missed my free social skills coaching launchpad last time around? You’re in luck because you have another chance. ![]()
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